TANGERINE TANGO

According to the official announcement, the deep red-orange color is intended to give us all a big energy boost; a refresh and a recharge. Leatrice Eiseman, executive director of the Pantone Institute tells us more about the choice for 2012:

Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.

And keep an eye out for the Color of the Year beauty collection, part of a new partnership between Pantone and cosmetics retailer Sephora. Launching in March at Sephora stores in North and South America, the limited-edition collection will include eye shadows, lipstick, lip gloss, and nail polish.

Tags: color

This entry was posted on Thursday, December 8th, 2011 at 3:39 pm and is filed under color. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.